It was just a matter of time. While Peach & Lily and Glow Recipe already forged ahead with offline store experiences, I was waiting for Soko Glam to do one of their own. They just launched their Mini Shop at Bloomingdale's in Soho on June 10 and I stopped by to visit.Read more
In a recent trip to Seoul, I visited popular beauty shops researching the latest trends and new products on the market.
Korea has been hailed the Silicon Valley of beauty known for it's neck-breaking speed in spitting out new products as well as a hot spot where trends emerge quickly. Everyone's always asking - what's the next big thing? After BB creams proliferated through the US in 2008 and cushion compacts came onto the market via L'Oreal in 2015, US consumers and beauty companies look to Korea to see what has the potential to be the next big product category.
Unfortunately, the reality is that currently there isn't anything as transformative as those products at the moment. Rather, there are many micro-trends taking root that I believe have the potential to also become micro-trends in the US.
Here are some guesses as to which of these micro-trends in Korea might make it to be more mainstream in the West.Read more
A few weeks ago, I had an interesting conversation with Birchbox President and COO Philippe Pintatel who thought that because there was no clear winner amongst the Korean beauty brands the K-Beauty trend could easily die out.
The reason why there is no K-beauty brand winner is because they are not investing in the US and are using quick, short-term distribution opportunities to pursue growth instead.Read more
We’re currently seeing the evolution of Korean beauty in the US. The short history is that there were a smattering of distributors that mostly distributed to Korean specialty stores. When the K-Beauty wave started to become something in 2012, e-commerce retailers showed up promising to be either an e-commerce platform or a hybrid retailer + distributor. Now, in 2016, we’re seeing the movement to private label products as Memebox has leveraged its online retail platform to launch and grow their own private label brands. Peach & Lily has also launched their own line of branded products and Soko Glam has done this via brand partnerships with Manefit and Neogen.Read more