As a follow up to my previous post titled How Geopolitics Impacts Your K-Beauty Sheet Mask, I've teamed up with Sandalwood Advisors, a data platform that focuses on Chinese consumer transactions, to analyze the impact that the row over THAAD had on Korean cosmetic purchases in China.
summarizing what happened
At the time of my previous article dated March 30, South Korea was still in political limbo. Former President Park Geun Hye had just been impeached and the country was without a clear political leader. Tensions between Korea and China were at an all time high over THAAD, the missile defense system that Korea put into place with the help of the US. China was punishing Korea over this through economic bullying and all eyes were on the new presidential election to be held May 9, 2017 to see who would lead the country out of the mess it was in.Read more