CVS announced they were going to carry K-Beauty in roughly 2,500 stores and many people cheered the news. Consumers cheered because now Korean beauty was going to be more easily accessible at affordable prices. Brands cheered because this meant increased and ongoing retailer acceptance of K-Beauty in the US mass market.
What could go wrong?
If you dig a bit deeper beyond the feel good press stories about the products that will now be available at CVS, you'll see that it could actually be bad for some brands.Read more