Now that Memebox's new site launched May 1 and their affiliate content site is up and running, they have now focused their attention to pushing two of their five private label brands.
WWD announced that Memebox launched Nooni and I Dew Care (rebrand of Bonvivant) into Ulta both online (started June 26) and offline (starting July 10).
How have they been selling? It's hard to say since the online launch just went live but Memebox CEO Dino Ha did point out on his Instagram that the Disco Kitty product sold out in five days. Read more
It was just a matter of time. While Peach & Lily and Glow Recipe already forged ahead with offline store experiences, I was waiting for Soko Glam to do one of their own. They just launched their Mini Shop at Bloomingdale's in Soho on June 10 and I stopped by to visit. Read more
I recently was in LA and stopped by the Nordstrom at The Grove to check out their Korean Beauty Pop In. It launched February 10, 2017 and lasted through March 26th. According to the salespeople, products were moving pretty quickly and the pop up was doing pretty well overall. With a mix of known Korean brands like Too Cool for School and Chosungah 22 and lesser known brands, they had lots of items for everyone from a K-Beauty connoisseur to a newbie.
We'll have to see if this pop-in was successful enough to merit a permanent expansion of their Korean beauty brands. Read more
Offline - it's the next step in the K-Beauty evolution in the US. We've seen store-in-stores with Peach & Lily's store at Macy's. We've seen Sephora's in-store K-Beauty activation. Peach & Lily is doing a collaboration with Target and Barney's. Ulta just announced a slew of K-Beauty products (more to come on this). And now Glow Recipe has their own pop up store in Soho for the entire month of March.
I visited and this is what I saw: Read more
As covered by WWD, Barneys worked with Peach & Lily founder Alicia Yoon to launch a Mask Bar concept in two of their stores (Madison Ave and Downtown) as well as online.
I went to the Downtown Barneys location to check it out. Read more
In the tech world, there was a time when the hot topic was mobile and all VCs were asking founders, "What's your mobile strategy?". That apparently has now moved onto Artificial Intelligence with VCs asking, "What's your AI strategy?". These things had become so integral in the tech world that it's become a baseline question.
The beauty equivalent can be said to be Korean beauty. It's been a busy month or so of K-Beauty related announcements and with Target the latest big retailer to adopt K-Beauty, every retailer with a beauty department will need to have a K-Beauty strategy. Retail executives should be asking their beauty buyers, "What's your Korean beauty strategy?", and I hope they have an answer. Read more
WWD posted an announcement today that Olivia Kim, Nordstrom's VP of Creative Projects, is launching a series of Pop-In shops featuring all things KPop. If you're not familiar with KPop, it refers to Korean pop culture encompassing tv shows, style and fashion, beauty, and food. It's also referred to as hallyu, meaning Korean wave.
You've probably noticed PSY's Gangnam Style horse style dance which became a global phenomenon in 2012, which is a perfect example of Korean pop culture being exported throughout the world. Read more
Opening Ceremony, founded by Carol Lim and Humberto Leon as a slightly off-kilter, cool, innovative boutique retail concept, is launching a beauty section this holiday season with Korean beauty products.
According to WWD, this beauty section will launch with a highly edited selection of products with 7 brands and 28 products. Some of the brands include Manefit (also carried by Soko Glam), MustaeV (new to US market), Bonvivant (also carried by Memebox), SkinRx, Son & Park, Too Cool for School, and Eye Candy. Read more
You can read about the opening of Memebox's pop up store here at WWD but the tl:dr version is this:
Memebox is making a push to brick and mortar and has opened up a pop up store on Ellis Street to test the concept before making a larger offline push across the US.
The most interesting parts for me are as follows: Read more