I recently was in LA and stopped by the Nordstrom at The Grove to check out their Korean Beauty Pop In. It launched February 10, 2017 and lasted through March 26th. According to the salespeople, products were moving pretty quickly and the pop up was doing pretty well overall. With a mix of known Korean brands like Too Cool for School and Chosungah 22 and lesser known brands, they had lots of items for everyone from a K-Beauty connoisseur to a newbie.
We'll have to see if this pop-in was successful enough to merit a permanent expansion of their Korean beauty brands. Read more
Offline - it's the next step in the K-Beauty evolution in the US. We've seen store-in-stores with Peach & Lily's store at Macy's. We've seen Sephora's in-store K-Beauty activation. Peach & Lily is doing a collaboration with Target and Barney's. Ulta just announced a slew of K-Beauty products (more to come on this). And now Glow Recipe has their own pop up store in Soho for the entire month of March.
I visited and this is what I saw: Read more
WWD posted an announcement today that Olivia Kim, Nordstrom's VP of Creative Projects, is launching a series of Pop-In shops featuring all things KPop. If you're not familiar with KPop, it refers to Korean pop culture encompassing tv shows, style and fashion, beauty, and food. It's also referred to as hallyu, meaning Korean wave.
You've probably noticed PSY's Gangnam Style horse style dance which became a global phenomenon in 2012, which is a perfect example of Korean pop culture being exported throughout the world. Read more
Opening Ceremony, founded by Carol Lim and Humberto Leon as a slightly off-kilter, cool, innovative boutique retail concept, is launching a beauty section this holiday season with Korean beauty products.
According to WWD, this beauty section will launch with a highly edited selection of products with 7 brands and 28 products. Some of the brands include Manefit (also carried by Soko Glam), MustaeV (new to US market), Bonvivant (also carried by Memebox), SkinRx, Son & Park, Too Cool for School, and Eye Candy. Read more
You can read about the opening of Memebox's pop up store here at WWD but the tl:dr version is this:
Memebox is making a push to brick and mortar and has opened up a pop up store on Ellis Street to test the concept before making a larger offline push across the US.
The most interesting parts for me are as follows: Read more