A Tour of Glow Recipe's Soho Pop Up

Offline - it's the next step in the K-Beauty evolution in the US. We've seen store-in-stores with Peach & Lily's store at Macy's. We've seen Sephora's in-store K-Beauty activation. Peach & Lily is doing a collaboration with Target and Barney's. Ulta just announced a slew of K-Beauty products (more to come on this). And now Glow Recipe has their own pop up store in Soho for the entire month of March.

I visited and this is what I saw:

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