To be honest, it's been a slow news cycle in the K-Beauty world. Perhaps it's because it's summer but there hasn't been much new news these days. So, I thought I would write a kind of state of the union in K-Beauty as I see it in the US.
B2C is about the 3 Horseman
The past few years have been witness to a deluge of new direct-to-consumer e-Commerce sites offering Korean beauty products but it's really all about the 3 Horseman.
Soko Glam, Peach & Lily, and Glow Recipe are really the three to watch and the ones that have made the most meaningful inroads in the US market.Read more