The latest player to watch in the K-Beauty scene, which just soft launched their new site, is W2Beauty. W2Beauty is not new; it was founded by Alice Bang in 2012 as a way to make Korean beauty products more accessible to the world. The original concept was to replicate some of the main factors that make shopping for K-Beauty in Korea so great - affordable prices, great service, and quality products.
Since then, W2Beauty has since been acquired in 2016 by serial entrepreneur James Sun, who founded a digital loyalty platform called Pirq which he sold to iPayment. He also was a contestant and finalist on The Apprentice in 2007. James also was behind the site dramabeans.com, a blog and online community that focuses on re-capping Korean dramas. His site has a large audience - monthly pageviews is estimated at around 1.5MM unique pageviews - the audience is also predominantly female.Read more