Glow Recipe just launched their own line of private label products - a Blueberry Bounce Foaming Cleanser and Watermelon Glow Sleeping Mask. Of the two, the Watermelon Glow Sleeping Mask by far received the most earned media and "sold out" on the glowrecipe.com site as well as on Sephora.com. It is now stocked in all Sephora retail stores and some stores are reportedly out of stock.
Here's an analysis of what went so right with this product to merit all the buzz and press it received. Read more
A few weeks ago, I had an interesting conversation with Birchbox President and COO Philippe Pintatel who thought that because there was no clear winner amongst the Korean beauty brands the K-Beauty trend could easily die out.
The reason why there is no K-beauty brand winner is because they are not investing in the US and are using quick, short-term distribution opportunities to pursue growth instead. Read more
Offline - it's the next step in the K-Beauty evolution in the US. We've seen store-in-stores with Peach & Lily's store at Macy's. We've seen Sephora's in-store K-Beauty activation. Peach & Lily is doing a collaboration with Target and Barney's. Ulta just announced a slew of K-Beauty products (more to come on this). And now Glow Recipe has their own pop up store in Soho for the entire month of March.
I visited and this is what I saw: Read more
The CEW K-Boom! event was a sold-out event that gathered 400 beauty professionals to hear Brad Horowitz, President & CEO of Amore Pacific US, Priya Venkatesh, VP/DMM Skincare & Hair of Sephora, and Sarah Lee, Co-CEO and Co-Founder of Glow Recipe, speak their thoughts on the K-Beauty trend.
If you weren't able to attend, here's a brief recap with some of what I thought were the most interesting tidbits: Read more