Consumer interest in Korean Beauty is growing and mainstream retailers are catching on. In the past year, articles about 10-step Korean skin care routines and ingredients unusual to Western consumers have flooded the pages of US beauty blogs. Hip retailers like Sephora and Urban Outfitters began carrying select products and expanding their selection over time.
It has been anecdotally well documented that there are over 8,000 beauty brands in Korea. When I attended the Soko Glam talk at The Korea Society Soko Glam co-founder Dave Cho mentioned he thinks that number is now closer to 10,000 as new brands enter the market daily to ride the wave.
The problem from a supply chain and manufacturing point of view is that I have been hearing that Korean beauty manufacturers are now operating at near full capacity. Keep in mind that these Korean beauty manufacturers also manufacture products for some of the leading non-Korean beauty brands such as Chanel, Estee Lauder, L'Oreal, etc.Read more