Last week, Tracy Robey published an article on Racked titled "What Kim Jong-Un Has to Do With Your Skincare." Quick self-plug but she quotes me a few times as she dissects the geopolitics of China, North Korea and South Korea and how that impacts K-Beauty.
One statement I found super interesting was by professor Hannah Jun of Ewha University.
"The consensus is that the THAAD row wasn’t an outright disaster for K-beauty, but it hampered its runaway success in China, potentially creating space for homegrown Chinese beauty brands. While she says that the K-beauty industry wasn’t an intended direct target of China’s THAAD retaliation, Jun thinks “this vacuum may be a convenient time” for China “to test out the market” for its own cultural products inspired by the success of Hallyu, including beauty. It wouldn’t be surprising if we started seeing serious coverage of C-beauty in the coming years as China rebrands “Made in China” as a symbol of modern Asian cool. If that seems far-fetched, keep in mind that parts of Seoul’s Gangnam were farmland until the 1980s."Read More