About two weeks ago, news broke that Amorepacific USA got a new leader in Jessica Hanson, who was hired as President and General Manager of US operations. As with any leadership change, I anticipate she will try to make her mark on the business as she navigates the choppy waters of retail and department store distribution and rides the wave of the K-Beauty trend in the US. Here are 4 things that I think she should do in order to take Amorepacific to the next level.Read more
The title of this post is a question I've gotten a few times so here are a few reasons why I think Innisfree will do well in the US market.
THEY HAVE A STRONG AND COHESIVE BRAND STORY
Say what you will about whether or not Innisfree actually lives up to their brand story with their formulations, but their brand story is strong and cohesive. Touted as the first natural Korean beauty brand in Korea, Innisfree emphasizes ingredients of the earth, sourced from Jeju Island (described as the Hawaii of Korea) and their product lineup boasts things like Jeju volcanic clay, green tea, lava seawater and the like.Read more
The CEW K-Boom! event was a sold-out event that gathered 400 beauty professionals to hear Brad Horowitz, President & CEO of Amore Pacific US, Priya Venkatesh, VP/DMM Skincare & Hair of Sephora, and Sarah Lee, Co-CEO and Co-Founder of Glow Recipe, speak their thoughts on the K-Beauty trend.
If you weren't able to attend, here's a brief recap with some of what I thought were the most interesting tidbits:Read more