The past few years we saw explosive growth in K-Beauty in the US. Starting in 2015 or so, K-Beauty rode the wave of its popularity and had become ubiquitous. Department stores, specialty stores, start ups, media publications - everyone was talking about it and it was everywhere.
Taken at face value, it's impressive what K-Beauty has accomplished in these short few years. However, this explosive growth did not come without some repercussions. Here are a few that I learned of recently:Read more