Memebox launched their new site after announcing their pivot away from e-Commerce and towards being a kind of educational hub for K-Beauty.
I took a look at the new Memebox, which they soft-launched May 1, and here are some thoughts.
New Memebox aka Amazon's Marketing Arm
Let's call a spade a spade. This new Memebox is a marketing arm for Amazon K-Beauty products. I know they like to describe their new business in more fanciful terms - "Tripadvisor for beauty", "...more useful to search a product on Memebox than it is to search on Google.” - but at the end of the day since all their commerce links point to Amazon, it's focusing on product education to only line the already-gilded pockets of Amazon execs.Read more