You can read about the opening of Memebox's pop up store here at WWD but the tl:dr version is this:
Memebox is making a push to brick and mortar and has opened up a pop up store on Ellis Street to test the concept before making a larger offline push across the US.
The most interesting parts for me are as follows:
1. Quote by Memebox president Arnold Hur:
“We are a data-driven company, and we can actually identify what products sell better depending on the zip code."
Memebox has always been focused on the data and purchasing patterns of their customers. They are not unlike the fast fashion players like Zara or H&M whose attention to data and speed to market has been a winning strategy.
But the ability to drill down their online data to the zipcode level and to be able to stock and merchandise their offline stores with that level of specificity would be an impressive feat. I'm very curious to see how this plays out.
2. Quote by WWD:
"The location was chosen to help Memebox learn as much as possible about retailing. Nearly everyone at the company, from engineers to the vice president of human resources, is expected to staff it."
I think this is a great mandate because in retail everyone in HQ should be customer and retail-oriented in order to better address their needs.