News & Analysis

cvs & k-beauty: from celebration to regret?

CVS announced they were going to carry K-Beauty in roughly 2,500 stores and many people cheered the news. Consumers cheered because now Korean beauty was going to be more easily accessible at affordable prices. Brands cheered because this meant increased and ongoing retailer acceptance of K-Beauty in the US mass market. 

What could go wrong? 

If you dig a bit deeper beyond the feel good press stories about the products that will now be available at CVS, you'll see that it could actually be bad for some brands. 

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News & Analysis

Will Memebox's Nooni and I Dew Care Succeed?

Image source: Ulta.com

Image source: Ulta.com

Now that Memebox's new site launched May 1 and their affiliate content site is up and running, they have now focused their attention to pushing two of their five private label brands.

WWD announced that Memebox launched Nooni and I Dew Care (rebrand of Bonvivant) into Ulta both online (started June 26) and offline (starting July 10). 

How have they been selling? It's hard to say since the online launch just went live but Memebox CEO Dino Ha did point out on his Instagram that the Disco Kitty product sold out in five days.

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News & Analysis

k-beauty sales in china fell off a cliff - is it now in recovery?

As a follow up to my previous post titled How Geopolitics Impacts Your K-Beauty Sheet Mask, I've teamed up with Sandalwood Advisors, a data platform that focuses on Chinese consumer transactions, to analyze the impact that the row over THAAD had on Korean cosmetic purchases in China. 

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News & Analysis

a tour of soko glam's mini shop in soho

It was just a matter of time. While Peach & Lily and Glow Recipe already forged ahead with offline store experiences, I was waiting for Soko Glam to do one of their own. They just launched their Mini Shop at Bloomingdale's in Soho on June 10 and I stopped by to visit. 

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 News & Analysis

An analysis of a k-beauty product with a 5,000 person waitlist

Glow Recipe just launched their own line of private label products - a Blueberry Bounce Foaming Cleanser and Watermelon Glow Sleeping Mask. Of the two, the Watermelon Glow Sleeping Mask by far received the most earned media and "sold out" on the glowrecipe.com site as well as on Sephora.com. It is now stocked in all Sephora retail stores and some stores are reportedly out of stock.

Here's an analysis of what went so right with this product to merit all the buzz and press it received. 

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News & Analysis

K-Beauty's latest player to watch - w2beauty

The latest player to watch in the K-Beauty scene, which just soft launched their new site, is W2Beauty. W2Beauty is not new; it was founded by Alice Bang in 2012 as a way to make Korean beauty products more accessible to the world. The original concept was to replicate some of the main factors that make shopping for K-Beauty in Korea so great - affordable prices, great service, and quality products. 

Since then, W2Beauty has since been acquired in 2016 by serial entrepreneur James Sun, who founded a digital loyalty platform called Pirq which he sold to iPayment. 

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News & Analysis

Amazon: K-Beauty Brand's Friend Or foe?

Much has already been written about Amazon and their seemingly unstoppable domination of commerce. Many other retailers and brands in fashion have faltered by being late to the e-Commerce game while Amazon continues to win share in categories that used to seem beyond the reach of Amazon. 

Korean beauty is no different and Amazon is a retailer to watch and, in my opinion, embrace. 

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