Ju Rhyu's Interview with L2: Are We In a K-Beauty Bubble?

Are we in a K-Beauty bubble

Consumer interest in Korean Beauty is growing and mainstream retailers are catching on. In the past year, articles about 10-step Korean skin care routines and ingredients unusual to Western consumers have flooded the pages of US beauty blogs. Hip retailers like Sephora and Urban Outfitters began carrying select products and expanding their selection over time.