WWD posted an announcement today that Olivia Kim, Nordstrom's VP of Creative Projects, is launching a series of Pop-In shops featuring all things KPop. If you're not familiar with KPop, it refers to Korean pop culture encompassing tv shows, style and fashion, beauty, and food. It's also referred to as hallyu, meaning Korean wave.
You've probably noticed PSY's Gangnam Style horse style dance which became a global phenomenon in 2012, which is a perfect example of Korean pop culture being exported throughout the world.
This launch by Nordstrom shows that Korean culture continues to expand its influences in the US and is the latest by yet another major US retailer to embrace Korean culture and, for the purpose of this site, beauty. More recently, Opening Ceremony also launched Korean beauty products into their stores.
While the WWD article talks specifically about cult brand Gentlemonster, Olivia Kim's Instagram post mentions that Korean influenced style and beauty will also be incorporated into these Pop-Ins over 3 three months.
What does this mean for KBeauty?
First Opening Ceremony and now Nordstrom. I've heard anecdotally that Bloomingdales is also interested in doing something related to KBeauty. Personally, it's all super exciting to see more and more mainstream retailers pick up on the KBeauty trend and continue the proliferation of innovative and interesting new products and brands from Korea.
Who will be the next major retailer to launch something with Korean beauty? Keep an eye out for Bloomingdales and Saks.