Opening Ceremony, founded by Carol Lim and Humberto Leon as a slightly off-kilter, cool, innovative boutique retail concept, is launching a beauty section this holiday season with Korean beauty products.
According to WWD, this beauty section will launch with a highly edited selection of products with 7 brands and 28 products. Some of the brands include Manefit (also carried by Soko Glam), MustaeV (new to US market), Bonvivant (also carried by Memebox), SkinRx, Son & Park, Too Cool for School, and Eye Candy.
What does this mean for K-Beauty
It's definitely a stamp of approval from the forward-thinking set within the fashion industry. Opening Ceremony has always been known for curating a bit more avant-garde designers and trends, not unlike Colette in Paris.
While it's a move in the right direction, K-Beauty is still in the early adopter phase of consumerism. The Opening Ceremony customer is not a mass customer. But as is usually the case, mass adoption starts with early adopters popularizing those trends. Seth Godin has a great TED Talk on this concept.
Whether this means Korean beauty will reach that tipping is still to be seen but with more forward-thinking retailers like Opening Ceremony embracing Korean beauty brands and products, the trend is heading that way.
I'll be interested to see how this beauty section performs this holiday season. If you are near an Opening Ceremony, go check it out and let me know what you think.