News & Analysis

State of the union of k-beauty

To be honest, it's been a slow news cycle in the K-Beauty world. Perhaps it's because it's summer but there hasn't been much new news these days. So, I thought I would write a kind of state of the union in K-Beauty as I see it in the US. 

B2C IS ABOUT THE 3 HORSEMAN

The past few years have been witness to a deluge of new direct-to-consumer e-Commerce sites offering Korean beauty products but it's really all about the 3 Horseman.

Soko Glam, Peach & Lily, and Glow Recipe are really the three to watch and the ones that have made the most meaningful inroads in the US market. 

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Interview & Spotlight

Ju Rhyu's interview with Racked.com on the current state of k-beauty

Why No One Single Brand Is Winning K-Beauty

Back in April, when CVS announced that it would be launching an assortment of Korean beauty brands in 2,000 of its stores and online, a bunch of stories came out proclaiming that yes, finally! K-beauty is not just a fad and it is definitely here to stay.


News & Analysis

k-beauty is a fad, long live k-beauty

I often get asked if I think K-Beauty is a fad. My answer is yes. However, I do think that K-Beauty will live on. 

Let me explain.

US CONSUMERS WILL MOVE ON

The mass hysteria levels of K-Beauty in the press and media will most definitely die down. American consumers are fickle and have short attention spans. They will move on to the big next thing, whatever that may be. (Maybe Scandinavian skincare? Taiwanese skincare? Anyone have guesses?)

Brands like Dr. Jart and Laneige may be about as mainstream as Korean beauty brands get as standalone brands. (Also, side note: it's interesting that these two brands are not primarily positioning themselves as K-Beauty; that's more of a secondary message.)

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News & Analysis

cvs & k-beauty: from celebration to regret?

CVS announced they were going to carry K-Beauty in roughly 2,500 stores and many people cheered the news. Consumers cheered because now Korean beauty was going to be more easily accessible at affordable prices. Brands cheered because this meant increased and ongoing retailer acceptance of K-Beauty in the US mass market. 

What could go wrong? 

If you dig a bit deeper beyond the feel good press stories about the products that will now be available at CVS, you'll see that it could actually be bad for some brands. 

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News & Analysis

Will Memebox's Nooni and I Dew Care Succeed?

Image source: Ulta.com

Image source: Ulta.com

Now that Memebox's new site launched May 1 and their affiliate content site is up and running, they have now focused their attention to pushing two of their five private label brands.

WWD announced that Memebox launched Nooni and I Dew Care (rebrand of Bonvivant) into Ulta both online (started June 26) and offline (starting July 10). 

How have they been selling? It's hard to say since the online launch just went live but Memebox CEO Dino Ha did point out on his Instagram that the Disco Kitty product sold out in five days.

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News & Analysis

k-beauty sales in china fell off a cliff - is it now in recovery?

As a follow up to my previous post titled How Geopolitics Impacts Your K-Beauty Sheet Mask, I've teamed up with Sandalwood Advisors, a data platform that focuses on Chinese consumer transactions, to analyze the impact that the row over THAAD had on Korean cosmetic purchases in China. 

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News & Analysis

a tour of soko glam's mini shop in soho

It was just a matter of time. While Peach & Lily and Glow Recipe already forged ahead with offline store experiences, I was waiting for Soko Glam to do one of their own. They just launched their Mini Shop at Bloomingdale's in Soho on June 10 and I stopped by to visit. 

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