News & Analysis

k-beauty sales in china fell off a cliff - is it now in recovery?

As a follow up to my previous post titled How Geopolitics Impacts Your K-Beauty Sheet Mask, I've teamed up with Sandalwood Advisors, a data platform that focuses on Chinese consumer transactions, to analyze the impact that the row over THAAD had on Korean cosmetic purchases in China. 

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News & Analysis

a tour of soko glam's mini shop in soho

It was just a matter of time. While Peach & Lily and Glow Recipe already forged ahead with offline store experiences, I was waiting for Soko Glam to do one of their own. They just launched their Mini Shop at Bloomingdale's in Soho on June 10 and I stopped by to visit. 

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 News & Analysis

An analysis of a k-beauty product with a 5,000 person waitlist

watermelon.jpg

Glow Recipe just launched their own line of private label products - a Blueberry Bounce Foaming Cleanser and Watermelon Glow Sleeping Mask. Of the two, the Watermelon Glow Sleeping Mask by far received the most earned media and "sold out" on the glowrecipe.com site as well as on Sephora.com. It is now stocked in all Sephora retail stores and some stores are reportedly out of stock.

Here's an analysis of what went so right with this product to merit all the buzz and press it received. 

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News & Analysis

K-Beauty's latest player to watch - w2beauty

The latest player to watch in the K-Beauty scene, which just soft launched their new site, is W2Beauty. W2Beauty is not new; it was founded by Alice Bang in 2012 as a way to make Korean beauty products more accessible to the world. The original concept was to replicate some of the main factors that make shopping for K-Beauty in Korea so great - affordable prices, great service, and quality products. 

Since then, W2Beauty has since been acquired in 2016 by serial entrepreneur James Sun, who founded a digital loyalty platform called Pirq which he sold to iPayment. 

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News & Analysis

Amazon: K-Beauty Brand's Friend Or foe?

Much has already been written about Amazon and their seemingly unstoppable domination of commerce. Many other retailers and brands in fashion have faltered by being late to the e-Commerce game while Amazon continues to win share in categories that used to seem beyond the reach of Amazon. 

Korean beauty is no different and Amazon is a retailer to watch and, in my opinion, embrace. 

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Forecasts & Trends

Forecasting: K-Beauty product categories to make it west

In a recent trip to Seoul, I visited popular beauty shops researching the latest trends and new products on the market. 

Korea has been hailed the Silicon Valley of beauty known for it's neck-breaking speed in spitting out new products as well as a hot spot where trends emerge quickly. Everyone's always asking - what's the next big thing? After BB creams proliferated through the US in 2008 and cushion compacts came onto the market via L'Oreal in 2015, US consumers and beauty companies look to Korea to see what has the potential to be the next big product category. 

Unfortunately, the reality is that currently there isn't anything as transformative as those products at the moment. Rather, there are many micro-trends taking root that I believe have the potential to also become micro-trends in the US.

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News & Analysis

the new memebox

Memebox launched their new site after announcing their pivot away from e-Commerce and towards being a kind of educational hub for K-Beauty.

I took a look at the new Memebox which they soft-launched May 1 and here are some thoughts.

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